Baby Clothes are YUMMY
An interesting thing is happening. The more people we meet at shows, on our website, and in boutiques, the more we hear a particular word used to describe Ambajam’s baby products - "YUMMY!" Whether used to describe our line of cuddle-up blankets, our new hoodie baby and toddler jackets, our soft corduroy trousers, or our pillows, "Yummy" is fast becoming the leading descriptor for all things Ambajam.
Yummy is not a word I had thought of, yet the more I hear it, the more it seems to capture the feeling of what we are trying to create at Ambajam. We are firm believers that whatever we design must feel good. Our little Ambajamers should be comfortable in their clothing - no scratchy, stiff or cumbersome fabrics. Their baby blankets, quilts, and pillows need to offer coziness and comfort. In many ways, Ambajam is a sensory experience - from the fabrics we use, to the vibrant colors we incorporate, to our simple and engaging animal shapes.
Back in the very early days of Ambajam, I took some fabric swatches when I went to visit some close friends. Gracie, their two year old daughter, suddenly dove into my bag of samples, pulling swatches out to examine. The interesting thing was that the first thing Gracie did was to put the fabric up to her cheek. She obviously wanted to see if it felt good. Now, I jokingly say that any fabric we use must pass the "Gracie cheek test!"
In addition to our desire to create comfortable, appealing children’s products, we also put a strong emphasis on the quality of the items that we design and produce. All items currently in the Ambajam line are manufactured domestically. As we look forward to 2008, we plan to continue to broaden our line and offer you many more yummy choices!
Happy Holidays!
Alessandra Mayer
Ambajam, Inc.
